Recently, I was lucky enough to win a Samsung Galaxy S7 Edge from Castrol’s Service and Win contest.
Below are some of my winning secrets:
Avoid fancy slogans. As per the terms, winner will be chosen based on the most creative slogan. Usually, I would use a fancy slogan that stands out from the rest. However, recently I have realized that using complicated slogan may not always be a good idea. It certainly is attractive to contest judges in companies which organize slogan contests in a regular basis, but may not be so for the ones in companies which rarely organize slogan contest. These judges probably prefer simplicity.
Emphasize the on the “Good” auto service. I talked about how the mechanics are not too pushy like getting me to spend on parts I’m not comfortable with. I also included some points on the quality auto service provided.
Rhyme like a poet. With a maximum of 140 characters, I could only use a couplet (two-line poem) for my slogan. It’s quite old school, but I personally feel rhyming gives your extra points. With a good content plus a nice rhyme, you’ll have better possibility in getting shortlisted.